Sometimes, you just need to draw something fun. Smiles explores influences from wood type designs mixed with reverse contrast (and a bit of whimsy). The immenseness of letterforms warranted drawing lowercase options in a more biform configuration, sharing the cap height instead, while the bifurcated serifs and tight spacing create fun undulations along the baseline… allowing for more confident and energetic settings.
The NFL Design team, in collaboration with Neil Summerour of Positype, have just completed an extended family of typefaces specifically designed to improved the aesthetic and accessibility on screens of all sizes. This work took design elements from the NFL’s Shield logo, classic typographic principles, and advances in font rendering technologies to create a contemporary family of typefaces that complement and extend the existing NFL brand. The All-Pro family will begin rolling out on NFL digital properties and content over the off-season, and will be widely adopted for the NFL’s 100th season beginning this fall.