This is Ordinary. With the world slowly dragging itself out of a pandemic-heavy few years, what used to be normal is now obsolete as we all have adapted to a new normal. So should our typeface, so should sans serifs. Ordinary is, well, an extra-ordinary attempt to take a snapshot of what is ‘now’ and what separates this new millennia from designs and ideas that are more than half a century old. So, here’s our new typographic normal, our new Ordinary.
The NFL Design team, in collaboration with Neil Summerour of Positype, have just completed an extended family of typefaces specifically designed to improved the aesthetic and accessibility on screens of all sizes. This work took design elements from the NFL’s Shield logo, classic typographic principles, and advances in font rendering technologies to create a contemporary family of typefaces that complement and extend the existing NFL brand. The All-Pro family will begin rolling out on NFL digital properties and content over the off-season, and will be widely adopted for the NFL’s 100th season beginning this fall.