Elegant, indulgent, and filled with typographic elements that creatives crave, the Crave™ typeface families explore the influences of its predecessor, Lust™ by Neil Summerour, and then deliberately departs in more refined and unexpected ways to deliver a mainstay typographic collection all creatives can use. There have been variations of Crave circulating since 2016 as part of private commissions or experimental sets, but Summerour continued to iteratively refine and expand on what might be needed now and in the future, building out robust character sets, expansive alternates, and optical sizes in hopes of providing a truly useful set of display typefaces. The three Crave optical families: Standard, Display, and Fine each include true italics, small caps, multiple numeral sets, smart ligatures, and extensive language support. The Crave Script fonts provide an over-the-top collection of alternatives, swashes, whorls, loops, all refined in Summerour’s signature style and attention to detail. The most subversive family in the collection, Crave Aura, contains three optical sizes and six weights and truly focuses on over-delivering on emerging explorative typefaces that disruptively infuse excess and voluptuous forms in unexpected ways. This level of typographic excess is what Summerour is known for, and Crave Aura raises the bar on how to responsibly and cohesively deliver on what he refers to as Neo-Nouveau typefaces by refusing to producing a singular, one-off font and instead delivering an expansive family to bolster the tools afforded the creative user.
The NFL Design team, in collaboration with Neil Summerour of Positype, have just completed an extended family of typefaces specifically designed to improved the aesthetic and accessibility on screens of all sizes. This work took design elements from the NFL’s Shield logo, classic typographic principles, and advances in font rendering technologies to create a contemporary family of typefaces that complement and extend the existing NFL brand. The All-Pro family will begin rolling out on NFL digital properties and content over the off-season, and will be widely adopted for the NFL’s 100th season beginning this fall.