Font Modification
Sometimes the right typeface is almost right. One letter, a weight, a proportion, a tone that needs to shift for the job. That’s a recut, and it’s some of my favorite work. Tell me what needs to change and I’ll tell you what’s possible.
Tell Me What You Need
What a recut can do
Adjust the details
A single character, an alternate, a terminal, a curve. Small changes that make a face feel made for the job instead of borrowed for it.
Shift the tone
Tighten it, loosen it, warm it, sharpen it. A recut can move a design’s voice without starting from a blank page.
Extend the range
A missing weight, a needed width, an extra set of figures or symbols. Grow a family to fit what the work actually needs.
It’s All About The Work…
The work Positype takes on with agencies tends to become long-standing. Type that starts with one brief and keeps evolving alongside the brand. That happens because the focus isn’t on closing a quick sale, it’s on honest guidance, fair licensing, and type that’s right for the job. To explore some of the custom typeface projects that have come out of that, you know what to do…
View Custom ProjectsTell me what needs to change
The typeface, what’s almost right, and what you wish it did instead, and I’ll tell you what’s possible.
Tell Me What You Need