For Global Type
Type that works in one market and breaks in the next isn’t finished. Positype’s library works across ten writing systems, drawn to a single standard, so your message reads like itself everywhere it goes.
Tell Me What You Need
Why this is hard, and why it matters
One voice, many scripts
A face that shifts in tone from Latin to Cyrillic to a complex script reads as three different brands. Drawn to one standard, it reads as one.
Coherence from one hand
Most multiscript work is stitched together across many designers. Positype’s is developed to a single standard, so the scripts belong together instead of merely coexisting.
Built with care and respect
Inclusive type is a responsibility, not a feature. The work is patient and exacting, made with the readers of each script in mind.
It’s All About The Work…
The work Positype takes on with agencies tends to become long-standing. Type that starts with one brief and keeps evolving alongside the brand. That happens because the focus isn’t on closing a quick sale, it’s on honest guidance, fair licensing, and type that’s right for the job. To explore some of the custom typeface projects that have come out of that, you know what to do…
View Custom ProjectsReady when you are.
A few lines about the brief, the client, and the languages it needs to work in, and I’ll come back with a path forward. No pitch.
Tell Me What You Need