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Jets Atlas
CREATED
2023, 2024
CLIENT
New York Jets Football Team
Designer
Neil Summerour

Designed for the New York Jets in 2024, Jets Atlas is a 14-font workhorse sans serif developed as the foundation of the team's typographic system. Drawn from new skeletons developed specifically for the Jets' brand requirements, the family was built to handle the full range of the organization's communications, from broadcast graphics and stadium signage to digital interfaces and editorial work. With 14 styles spanning the weight and width needs of a modern sports brand, Jets Atlas gives the team a single, unified typographic voice across every context where it appears.

Black
19,645 Total Points Scored
Black Oblique
Jets Training Complex in Florham Park
Bold
2028 Home Schedule is Finished
SemiBold
Three Jets Flag Football Teams
Medium
CROWNED NATIONAL CHAMPIONS AT PRO BOWL GAMES
Regular
Jets set to wrap up the Offseason Program with mandatory minicamp
Oblique
The only Official Ticket Exchange of the NFL
Light
The team is taking off on Flight 2027
Thin
The NY Jets maintain one of the largest and most passionate fan bases
Bold Oblique
The New York Jets have called MetLife Stadium home since 2010, sharing the venue with the Giants and forming one of the most iconic rivalries in the NFL.
Oblique
Founded in 1959 as the Titans of New York, the Jets joined the American Football League before merging into the NFL and earning their famous green and white identity.
Medium
The New York Jets occupy a singular place in professional football, a franchise defined as much by its enduring fan culture as by its on-field history. Founded in 1959 as the Titans of New York, the team was rebranded as the Jets in 1963 and emerged as one of the founding members of the American Football League before the league's merger with the NFL in 1970. The Jets reached their defining moment on January 12, 1969, when quarterback Joe Namath guaranteed and delivered a Super Bowl III victory over the heavily favored Baltimore Colts. That win is widely regarded as one of the most important upsets in American sports history, legitimizing the AFL and reshaping professional football's trajectory in the process. In the decades since, the Jets have built a reputation for resilience, a passionate fan base, and a brand identity centered on the team's green and white color palette and its instantly recognizable wordmark. The franchise has called MetLife Stadium in East Rutherford, New Jersey, home since 2010, sharing the venue with the New York Giants in one of the most distinctive arrangements in American sports. The Jets continue to invest in their brand and digital presence as the league evolves, working to extend their visual identity across broadcast graphics, stadium environments, social platforms, and merchandise. For Jets fans, the team is more than a Sunday tradition. It is a generational inheritance, passed from parent to child across a fan base that defines New York football culture.
Regular
The New York Jets occupy a singular place in professional football, a franchise defined as much by its enduring fan culture as by its on-field history. Founded in 1959 as the Titans of New York, the team was rebranded as the Jets in 1963 and emerged as one of the founding members of the American Football League before the league's merger with the NFL in 1970. The Jets reached their defining moment on January 12, 1969, when quarterback Joe Namath guaranteed and delivered a Super Bowl III victory over the heavily favored Baltimore Colts. That win is widely regarded as one of the most important upsets in American sports history, legitimizing the AFL and reshaping professional football's trajectory in the process. In the decades since, the Jets have built a reputation for resilience, a passionate fan base, and a brand identity centered on the team's green and white color palette and its instantly recognizable wordmark. The franchise has called MetLife Stadium in East Rutherford, New Jersey, home since 2010, sharing the venue with the New York Giants in one of the most distinctive arrangements in American sports. The Jets continue to invest in their brand and digital presence as the league evolves, working to extend their visual identity across broadcast graphics, stadium environments, social platforms, and merchandise. For Jets fans, the team is more than a Sunday tradition. It is a generational inheritance, passed from parent to child across a fan base that defines New York football culture.
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