Designed in 2013 for Victoria's Secret to repair and expand its original brand typeface. The original letterforms were missing a large portion of their character set and lacked a suitable complementing lowercase, so the existing forms were scrapped and a new, optimized character set was produced from scratch. The completed family included expanded weights with both titling and text options, a new italic, and subsetted web fonts to meet Victoria's Secret's print, online, and app needs.