This is Ordinary. With the world slowly dragging itself out of a pandemic-heavy few years, what used to be normal is now obsolete as we all have adapted to a new normal. So should our typeface, so should sans serifs. Ordinary is, well, an extra-ordinary attempt to take a snapshot of what is ‘now’ and what separates this new millennia from designs and ideas that are more than half a century old. So, here’s our new typographic normal, our new Ordinary.